False Advertising

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What’s with all the Christmas advertising this year regarding having your best Christmas ever?! It seems worse than usual to me, it’s the mainstay of several UK stores campaigns. Wilko’s tagline is “Bring home your best Christmas”. Asda’s tagline is “Christmas made better”. Swarovski are saying that you must ‘give brilliant’. Since when did stores get so arrogant? I’m all for retailers helping you to achieve ‘Christmas’, after all we all want to buy a little special food to celebrate the day. We may wish to buy a few gifts, or experiences. That’s what makes Christmas different from every other day of the year. But it’s this year I’ve really noticed them piling on the pressure for people to buy more and more. Maybe it’s just that I’ve got fresh eyes now I’m further down the road on my minimalist journey.

In fact the only retailer I’ve seen peddling a different message is Sainsbury’s, who are pioneering an advertising campaign centred on a harassed dad who’s trying to find his family ‘the greatest gifts’. It ends when he discovers the greatest gift he could give anyone is his time. It’s refreshingly different, even if I find the song that accompanies it rather irritating. At the end of the day, a huge part of Christmas is meeting up with people you love and sharing a meal. I think that is a truly great thing – sharing conversation, food, laughter, a few silly hats and a walk in the afternoon.

But, Christmas IS just another day – albeit a special day – but it doesn’t need to be perfect, you don’t need to keep ‘besting’ last year and no amount of stuff, including food is going to stop the odd family argument. After all, you’re probably going to be couped up with these people for a few days! So relax, enjoy it for what it is and take it as it comes. Happy Christmas Everyone!

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Make the Most of Supermarket Vouchers

I don’t know about you, but at this time of year I find that the supermarkets are desperate to compete for my business. I have been deluged in vouchers and coupons by email, post and in-store all trying to get me to do my Christmas shopping with a particular retailer. I will use these coupons to my advantage and here’s how you can too.

  • Make sure you take a calculator to the shop with you, so that you just meet the threshold spend. This means you get the full value of the coupon.
  • Look on MySupermarket before you go and compare prices on the items on your shopping list. Make sure you’re buying them at the shop with the best offer.
  • Combine this with money-saving shopping apps, like Shopitize, Clicksnap, Shopinium and CheckoutSmart. This way you can either get an item for free with the app, or at a further discount PLUS you are getting the shop’s discount on top! Even better if it’s a store that gives loyalty points too. You could even spend some of your points and possibly get your shopping for free, or even by getting them to pay you to take goods away. (Yes, it does happen – I’ve done it myself on occasion). Stacking offers like this is the way to go!
  • Take the opportunity to stock up on essentials, if they are on offer. The shops want you to buy over-priced Christmas goodies, but hopefully being a minimalist, zero waste, money-saving type you are going to make these from scratch yourself and save a small fortune! So, take this opportunity to stock up on loo roll, mouthwash or whatever else you can get a good deal on and stash in the cupboard for next year.

For example, the last time I bought 4 pints of milk at Waitrose – they gave me a £6 off a £30 spend voucher printed from the till. Alongside some everyday items that we needed, I picked up 36 loo rolls. I basically got 16 of these for free and they were on a 2 for £7 offer which is the best price I know they are ever on sale for anyway. So I got a sweet deal here. At the till, they printed £8 off a £40 spend. Yes, they’ve upped the threshold but it’s still a pretty decent discount. If you’re shopping at Waitrose – tweak your ‘pick your own offers‘ and on top of the voucher, you can save 20% on those items. Check the internet for manufacturer coupons too, so you can save on certain products. Again, make sure you check MySupermarket and use them wisely, in the right store. If a product is already discounted, you can often take it away for FREE!

I absolutely hate going round the shops the nearer it gets to Christmas, so I am using this part of the month to stock on essentials like shampoo, tea bags, coffee, loo roll and so on. This way, I needn’t go near the shops for a couple of months at least! Fill your freezer, if you have space but make sure you leave room for any Christmas bits.

Look out for on-line only shopping vouchers too – I’ve been emailed a stack of these too. However they have MUCH higher threshold spends which are probably going to be too much for me (like £10 off £100 and that isn’t such a good deal, but better than none). They would be great for families though, or if you have a lot of visitors over the festive period.

Lastly, don’t over-stretch yourself! Make sure you have enough cash left to pay for Christmas. Maybe use your credit card to your advantage, but ONLY if you can afford to pay it off IN FULL when it becomes due.