One of the best ways to start engaging other people in your lifestyle choices is by having conversations with them. It’s probably best to not make it the first thing you say, but over time these things can and do come up. I talk about my lifestyle here on my blog, but recently I started to think about how I could make a bigger impact. More than just sharing posts on Facebook. I’ve started to write letters and emails to target specific brands. Brands that I’m already using and I like, but that could do with making better choices about the packaging they use.
It doesn’t always go well, I get a lot of excuses and well we’ve tried this and we think plastic is the best option. But I hope that if I keep engaging with them, over time and possibly suggest alternatives that they might start to listen. I don’t expect them to change for just one person, but imagine our consumer power if we all started doing this. They would have to listen, for fear of losing business! So this post is to encourage you to get out there and start engaging in conversation with brands. Don’t just sit back and feel frustrated about the lack of Zero Waste opportunities where you live. Let’s start campaigning for change!
Here are my top tips for composing a good letter:
- Keep it friendly
- Say how much you like their product (I only write to brands I enjoy using/ eating)
- Say what makes you unhappy and tell them why. I’ve used my Council changing to fortnightly bin collections as a starter. I tell them I’m concerned about how much packaging goes straight in the bin, especially now my bin collections have halved in frequency
- Ask if they’ve considered alternatives or suggest some, if you know of any.
- Use statistics to back up what you’re saying – we live in an evidence based society, so they’ll love to hear about some relevant research. It makes you sound more credible and authoritative
- End by saying you’d appreciate knowing their thoughts
- It’s also a great idea to write and congratulate brands that are doing things well, even a short post to their Facebook page will boost them. I recently wrote to a supermarket who switched from using glass bottles with plastic lids for their spices, to glass bottles with metal lids. I told them how much I appreciated the change and why. I encouraged them to make more of those kinds of changes.
What are your top tips for initiating change? Have you tried writing letters to brands? Get in touch.