I’m always keen to follow bloggers whose content I enjoy reading and find helpful. However, I’ve recently become really disillusioned with a whole bunch of them. It seems like every single post they make is all about self-promotion and pushing their latest wares- be it book, film, DVD or e-book. It all amounts to the same for me- namely visual and mental clutter!
I think I feel disheartened because the whole idea of being Minimalist or Zero Waste, to me- is about being counter-cultural. That means going against the flow, the norms and what society expects of us. It’s one thing getting the message out there and it’s quite another pushing product, that ultimately has one purpose- to make people money. I understand that everyone has to make a living, but I’ve always thought that the most humble and honest way to do that is through living out that lifestyle whilst living a ‘normal’ life, holding down a ‘normal’ job.
The internet has brought about the rise of blogging, social media and things like Facebook or Instagram. Whilst these can be useful tools, they are also now pillars of Western consumerist culture. Tonnes of brands use them to make more money and we have witnessed the rise of bloggers and vloggers as celebrities. As I write this, I am preparing to go and ‘unlike’ a bunch of formerly helpful and informative bloggers. Sadly they have succumbed to the lure of cash and our consumerist culture. I will be a lot less irritated without these surreptitious adverts creeping into my inbox or newsfeed.
I hope this blog is an honest and personal exploration of the concepts of Minimalism and Zero Waste- advert free! I sincerely wish never to go down that consumerist path.